|
  |
|
|
Get your perspective right!
I've sat through some drivel, recently. Some of it was witty and entertaining at the time, but still drivel. Why? Because it didn't tell me anything I wanted to know. I'm sure this is familiar to you – you give up hours of your time to hear about X, Y and Z. The publicity for the event promises that you'll learn answers to specific questions to do with X, Y and Z: you go with high hopes and perhaps even a note-pad... ... only for the presenter to tell you “something” about X, Y and Z but not the specific questions you were expecting to hear about. You leave at the end of the event annoyed. Why do people do that? Because they make the mistake of presenting from their perspective, not their audience’s. They know about X, Y and Z so they talk about X, Y and Z – forgetting that what's important to them is not important, automatically, to the audience. Let me give you a specific example. The presenter was the front man for a large Quango, the first-point-of-contact and one-stop-shop for a particular service. Fantastic.... except that for the full 20 minutes of his presentation he never once told us how we could contact his organisation. No website, no phone number, nothing! Frankly, I didn't care about how his organisation was being re-organised, I wanted to know how to get in touch with him. Today's tip – ask yourself this critical question before you start to design or write your presentation: “what do my audience need to know?”. Okay, I admit that because I'm a presentation skills trainer this kind of thing is high on my radar but for heaven's sake folks, it's not rocket science! |
|
 |
|
No reactions yet.
Please login or sign up to rate this intel.
Please login or sign up to add a comment.
The copyright for this content entitled "Get your perspective right!" has been specified by the contributor as:
All Rights Reserved
This content may not be copied, distributed or adapted by anyone under any circumstances.
|
|
May, 2012
2008
January, February, March, April, May, June, July, August, September, October, November, December
2009
January, February, March, April, May, June, July, August, September, October, November, December
2010
January, February, March, April, May, June, July, August, September, October, November, December
2011
January, February, March, April, May, June, July, August, September, October, November, December
2012
January, February, March, April, May
|
|
Not a member yet?
Qondio is a powerful network for making it online. If you have a website to
promote, we can help.
Sign up and get in on the action.
|
|
Welcome to Qondio! Discover the awesome power this network can deliver by going to our About page. Or you could skip straight to the Sign Up form.
|
|
